Is momentum important to the outcome of a match?

Fans, coaches, players and play-by-play announcers love to use the word momentum to describe the turning point of a game or a match. Gaining momentum is thought of as a positive outcome while losing momentum is the opposite. This is more evident during a 7 game series where one team can erase a 3-0 series deficit and win the series leaving the losing team questioning where they lost their...Read more