There is more to a sporting event then just the field of play. Ask any successful event manager and they will tell you one of the most important components to ensure a great event is the actual integration of functional areas such as the daily run-time schedule, staffing, logistics, marketing and results distribution. These elements must fit together like a time puzzle. Don’t forget about communications, equipment, sponsor services and technology. From accreditation and seating to signage, catering and waste management, all these vital areas must be orchestrated like a wonderful symphony. While one may end before the next one can start, some run simultaneously. Then you have the unsung heroes of an event that can make it or break it, including way finding /directional signage and transportation, not to mention the chaos that can ensue with an inefficient accreditation pick up. All these essentials can lead to very frustrated participants, leading to exhaustive, time consuming, last-minute and sometimes expensive fixes.

The event matrix is held together by excellent communication skills amongst key stakeholders. Changing a detail in one functional area can drastically affect another, so one must think about the domino effect, and how certain functions affect others before making changes. One way to prevent a crisis is to communicate changes with your counterparts is to accept that change is imminent and the sooner it is embraced the more successful the event is going to be.

All functional areas of an event are as important as the next. While it’s best to not work in a vacuum, there is the need to stay in your own silo to some degree so as to not muddy the waters. Finding the delicate balance is key. This is why integration is paramount for the success of any event, so that it all works in harmony.

Last but not least, if you are in charge of an event, don’t assign yourself a job.  You’ll have enough to do putting out fires no matter if you got it right the first time. And don’t forget Plan B. Always have a plan B!

For more information on event management, please visit SIRC.