Conference on Sport and Society in Transnational Contexts

Event Type: 

Event Date: Jun. 5, 2015 to Jun. 6, 2015

ETH Zürich, Switzerland
Event Address: 
Switzerland

Over the years, academics have widely discussed and written about the critical influence of sports on social formations. Although in most of the works sport has been situated in national/local contexts, the existing and increasing global dynamics of sport have not gone unnoticed. During the 1970s, scholars began thinking about international diffusion of Western sports, and gradually concepts such as sportization, mundialization, Americanization or American capitalist hegemony, and modernization started doing rounds in sport academia. Subsequently scholars pondered looking beyond frameworks of cultural hegemony and explored diffusion and appropriation as interdependent processes – complex ‘local–global nexuses’ that tend to produce hybrid sport and broader cultural codes. Quite possibly, sport has become ‘so central to our contemporary moment’s blend of transnational cultural industrialization and textualization that it does more than reflect the global – sport is big enough to modify our very use of the term “globalization”’ (Miller et al., 2001). This is reflected in the recent works on global networks of sport that embrace cultural transfer, sponsorship, migration, mega-event, fandom and media among other issues. This conference aims to bring together academics from a wide range of disciplines to expand our conceptual understanding of sport’s international dimensions, particularly the flows and circulations of historical processes at the sites of production and consumption within a connected space of interaction. We invite papers which focus on, but are not limited to, the following themes: