Throughout his 20-year sponsorship marketing career, Bernie has contributed to a diversified portfolio of sponsorship campaigns for the public, not-for-profit and the business sectors. His company’s proprietary valuation model sets the standard in Canada for sponsorship value measurement. Sport clients include the Alberta 2012 Special Olympics, AthletesCAN, Canada Army Run, Canadian Society for Exercise Physiology, Dovercourt Rec. Association, Festivals and Events Ontario, Nature Canada, Ottawa Race Weekend and the RA Centre. He is recognized nationally as a leader in the area of Municipal Sponsorship Development.

His direct work with a number of municipalities has provided him with a deep understanding of the opportunities and constraints of working in a municipal environment.Bernie is co-director and faculty member of Carleton University’s Sprott School of Business, Professional Certificate in Public Sector and Non-Profit Marketing where he teaches a two-day module on partnerships.