While professional teams and leagues have teams of media relations and social media professionals dedicated to maintaining a presence for their fans year-round, most amateur sport organizations have one or two individuals who handle communications and marketing off the sides of their desk. Far too often, the people tasked with promoting athletes and teams are fixated on results - posting the...Read more

In sport, data is commonly used to asses and improve an athlete or team’s performance; however, the usage of membership data to inform decision-making at the National, Provincial/Territorial or club level is still relatively unexplored. Membership data can be program or demographic information that relates to athletes, coaches or volunteers. Some sport administrators tend to make decisions based...Read more

Endurance athletes need to persevere through pain in training and competition. According to Kent University’s Samuele Marcora “our mind is what dictates our physical limits”. Exhaustion is not caused by muscle failure, but by the conscious decision to disengage from an endurance task. According to Marcora’s psychobiological model of endurance performance, perception of effort - the conscious...Read more

Becoming a leader that others look up to is a goal worth pursuing . Authentic leadership is a form of leadership that transforms people, organizations, communities, and the world. Think about the great leaders you admire most. Chances are, these leaders maintain key positions within organizations because they are trusted, respected, and admired. They communicate clearly and authentically, relying...Read more