Dr. Norm O’Reilly, the Richard P. and Joan S. Fox Professor and Chair of the Department of Sports Administration at Ohio University and Senior Advisor with TrojanOne, will lead a session on developing a sponsorship program in an NSF. A valuable first step for NSFs looking to build a sponsorship program and a great reality check for those active in the market, the session will cover the basics of a solid sponsorship program, informed by both industry experience and cutting edge research in sponsorship marketing.