Dr. O’Reilly is a Professor of Sport Business with the University of Ottawa, and a Senior Advisor with TrojanOne Marketing specializing in revenue generation and sponsorship.

Dr. O’Reilly is a NASSM Research Fellow, a Senior Visiting Fellow at the University of New South Wales Australia, and an Adjunct Professor at Laurentian University. He is an active researcher with 5 books, over 65 articles, and more than 130 conference proceedings and case studies to his credit.