SIRC

In a world of fast paced and complex changes, leaders want to explore better ways to take on the challenges and opportunities of change. This webinar will provide an overview of four important dimensions of change to guide your strategy, best practices in setting the stage for change and a tool to help you guide people through transitions.

We are all working in a constantly changing environment. Whether the process involves a large organizational or departmental change, a future planned movement that will disrupt activities, or the constantly changing daily priorities that affect consistency; it is disconcerting and stressful to go through the process. How do we cope with it all? How do we deal with the myriad of emotions that change involves and still remain focused on what is important?

Dr. Norm O’Reilly, the Richard P. and Joan S. Fox Professor and Chair of the Department of Sports Administration at Ohio University and Senior Advisor with TrojanOne, will lead a session on developing a sponsorship program in an NSF. A valuable first step for NSFs looking to build a sponsorship program and a great reality check for those active in the market, the session will cover the basics of a solid sponsorship program, informed by both industry experience and cutting edge research in sponsorship marketing.