Powered by the People: the Magic of Crowdfunding in Sport

Funding for sport is changing and government support is increasingly more difficult to obtain, but the money is out there – it just needs to be found. A relatively new fund development tool is crowdfunding. Think about it, a crowdfunding campaign is similar to sport - it’s time sensitive, there’s a very clear goal, it’s competitive, and best done together. Whether it’s at the national level for...Read more
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fundraising
crowdfunding

Gettin' Down and Dirty with Obstacle Racing

Obstacle racing which has exploded in popularity since 2009, requires participants to navigate various obstacles, such as fences, mud pits, and climbing nets, that have to be overcome in order to complete the race. When Tough Mudder launched in 2010 it attracted 20,000 participants in the US, and had Canadians jumping on board with 35,000 participants last year. Many Canadians are also familiar...Read more
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SIRC
Physical Activity
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participation
Exercise
Fitness
race
obstacle course
team
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Coaching and Social Media

We’ve all been told that social media is a very powerful tool and that we should all be using it, but many have no idea how or what it can do for coaches and their teams. Social media can be used externally, by marketing and creating awareness of your team and internally, with the use of mobile applications for distance coaching, video analysis, or to track stats. Marketing is something everyone...Read more
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SIRC
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Training
Mobile Technology
Coaching
Community Awareness
Marketing
twitter
recruiting
Communication
Athletes
fundraising