A strategic plan is a essentially a road map that outlines who the organization is, what it stands for, its vision for the future, and how it’s going to get there. It communicates organizational goals, direction, strategies, and programs, as well as engages and motivates external and internal audiences. Having a strategic plan is an essential part of organizational success although the process of...Read more

Sport and social media are now irrevocably intertwined with fans actively engaged with their favourite athletes and sport teams on a regular basis. The World Cup is currently being touted as the biggest social media event ever with millions of fans tweeting, posting and commenting on each live game. It changes so quickly that it can be difficult for sport organizations, coaches and athletes to...Read more