Happy New Year!

SIRC’s goal has always been to broaden the knowledge of sport community by providing high quality and timely content in order to enhance the learning experience and stimulate conversation and once again we have succeeded in that endeavor. In 2014, we aimed to streamline the information sharing process and with the launch of our new website we were able to further expand our services and create an...Read more
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What is Physical Literacy?

by Leigh Cove Algonquin College Sport Business Management Intern Muscle memory is a well-known term in active living and sport. The idea that once you have learned something and practiced it, your muscles will begin to move with the pattern of the motions each time you use them until those patterns become natural. Physical literacy takes this idea and applies it to the learning and development of...Read more

Happy New Year!

The beginning of a new year is a great time to look forward to upcoming events, conferences and to explore new ways SIRC can continue to engage the sport community. We will be presenting great webinars such as the Canadian Olympic Team Marketing Vision by Derek Kent on January 14, 2014 that will deal with marketing vision and strategies as used by the Canadian Olympic Committee for the London And...Read more

InBody Body Composition Analyzer

At the Canadian Sport for Life National Summit in Gatineau-Ottawa, Canada, the staff at SIRC got to meet some very friendly and knowledgeable people and we learned a few new things as well. One of the interesting experiences we had was trying out InBody 's body composition analyzer. This machine measures body composition using Bioelectrical Impedance Analysis (BIA) to give you a fast, non-...Read more

SIRC at the CS4L National Summit: Governance!

SIRC hosted the "Governance and CS4L" session at the CS4L Summit today. Good governance is critical to the success of a sport organization. This session talked about how CS4L‐LTAD can be integrated into the Governance of a sport organization and where to find practical governance templates and resources that can be downloaded and modified for use. Panelists shared insights, including lessons...Read more

SIRC at the CS4L National Summit

In support of the Canadian Sport for Life ( CS4L ) movement SIRC is hosting an interactive Resource Centre at the National Summit (Wed & Thursday, Feb 1 & 2, 2012) and the World LTAD Symposium (Friday, February 3, 2012) in Gatineau, QC. Among the resources we are making available: In print: Long Term Athlete Development (LTAD) from over 30 National Sport Organizations SIRC Newsletters on...Read more

The Power and Peril of Social Media

It is no longer a question of why should an organization use social media , but how should they use it. With social media the possibilities are endless. Social media allows for a sense of community and increases the speed for feedback and results. Organizations can have direct communication with their customers or members, coaches can send out training schedules and tips to their athletes,...Read more

Sport For Life

Check out the latest SIRC Newsletter on Sport For Life! Being healthy and active for life is something that Canadians truly care about and this is why we support the Canadian Sport for Life (CS4L) movement. We embrace terms such as physical literacy with its focus on learning fundamental movement and sport skills which build confidence and in turn encourage physical activity later in life. We...Read more