At the end of each school year, senior high school students have to make important decisions about the future. For student athletes, this heralds an exciting time in their lives, since some will have the opportunity to be collegiate athletes. For these young people, the process of being recruited and offered a scholarship, often by an American university can be daunting. There are many decisions...Read more

At the 2010 Winter Olympic games in Vancouver, Canada enjoyed the greatest gold medal haul in history with 14 medals. These were won en route to accumulating 26 medals in total. Now 4 years later, our winter athletes are preparing to head to Sochi for the 2014 Olympic Winter Games . Just like 2010, Canadian athletes want to showcase to the world why we are the best at winter sports . Before they...Read more

The beginning of a new year is a great time to look forward to upcoming events, conferences and to explore new ways SIRC can continue to engage the sport community. We will be presenting great webinars such as the Canadian Olympic Team Marketing Vision by Derek Kent on January 14, 2014 that will deal with marketing vision and strategies as used by the Canadian Olympic Committee for the London And...Read more

Tennis elbow is a very common sport related injury. Despite its name the injury can occur in a number of different sports. While usually a fairly minor injury, the resulting pain, discomfort, and potential weakness can prevent a person from participating in their activity of choice. Thankfully if the individual is knowledgeable, tennis elbow can be easily treated and potentially prevented. Before...Read more